"Cheat Sheet" Glossary

provender n.
Dry food, such as hay, used as feed for livestock.

This word came from a guy named [business card on my desk] who stopped in on a recent Friday to visit our Gift Shop & Tasting Bar. I was in my office and had just finished up this label for the Stone 7th Anniversary Ale. Someone came in and told me that there was a guy from Texas out at the Tasting Bar that was a fan of the nonsense that I write on the back of the Stone bottles. This seemed both flattering and odd. I mean, it’s hard to imagine anyone actually reading some of the drivel, let alone thinking that it’s great... so I invited him into my office to chat for a few minutes. During the conversation, he mentioned that "provender" was a really cool word that he had come across while reading the Lord of the Rings trilogy to his kids. I thought it would be cool if he could see his submission on the label, but it was way too packed. There was nowhere to work it in. So, I put it at the top!

I meant the context of the word to imply that we don’t use livestock feed in our brewing…most specifically corn, which is a very common livestock feed and is also a product used in some “macro” style beers. Translation: We don’t sell beer made with livestock feed.

However, in hindsight, we actually do have “provender” as a result of our brewing…. Our barley, once we are finished brewing with it, becomes what is termed “spent grain” and local farmers pick it up to feed their livestock. However, we do not sell it --- they pick it up for free. So, I guess you could still say the phrase “We don’t tender provender” is true here at Stone Brewing…we give it away!
-Greg
mercilessly inserted by
Greg Koch
Chairman & CEO

fungible "things" n.
sometimes merely called "fungibles," goods which are interchangeable, often sold or delivered in bulk, since any one of them is as good as another. Grain or gravel are fungibles, as are securities which are identical.

submitted by
Tom Bobzin
Director of Compliance

hullabaloo n.
Great noise or excitement; uproar. See Synonyms at noise.

submitted by
Jarrett Harwood
Northern California Sales Rep.

soliloquy n.
1. a. A dramatic or literary form of discourse in which a character talks to himself or herself or reveals his or her thoughts without addressing a listener.
b. A specific speech or piece of writing in this form of discourse.
2. The act of speaking to oneself.

submitted by
Chris Cochran
Marketing & Promotions

quotidian adj.
1. Everyday; commonplace: "There's nothing quite like a real... train conductor to add color to a quotidian commute" (Anita Diamant).
2. Recurring daily. Used especially of attacks of malaria.

mercilessly inserted by
Greg Koch
Chairman & CEO

ennui n.
Listlessness and dissatisfaction resulting from lack of interest; boredom: “The servants relieved their ennui with gambling and gossip about their masters” (John Barth).

submitted by
Chris Cochran
Marketing & Promotions

imbue tr. v.
1. To inspire or influence thoroughly; pervade: work imbued with the revolutionary spirit. See Synonyms at charge.
2. To permeate or saturate.
3. To stain or dye deeply.

submitted by
Chris Cochran
Marketing & Promotions

obfuscate tr. v.
1. To make so confused or opaque as to be difficult to perceive or understand: “A great effort was made... to obscure or obfuscate the truth” (Robert Conquest).
2. To render indistinct or dim; darken: The fog obfuscated the shore.

mercilessly inserted by
Greg Koch
Chairman & CEO

felicitous adj.
Very well suited or expressed

mercilessly inserted by
Greg Koch
Chairman & CEO

imbibe v.
1. drink
2. to take in liquid

mercilessly inserted by
Greg Koch
Chairman & CEO

promulgate tr. v.
1. to make known by open declaration : PROCLAIM
2. a : to make known or public the terms of (a proposed law) b : to put (a law) into action or force

mercilessly inserted by
Greg Koch
Chairman & CEO

gumption n.
1. Boldness of enterprise; initiative or aggressiveness.
2. Guts; spunk.
3. Common sense.

mercilessly inserted by
Greg Koch
Chairman & CEO

nebbish n.
Yiddish Slang - A person regarded as weak-willed or timid.

submitted by
John Egan
Lead Brewer

conundrum n.
1. A riddle in which a fanciful question is answered by a pun.
2. A paradoxical, insoluble, or difficult problem; a dilemma: “the conundrum, thus far unanswered, of achieving full employment without inflation” (Arthur M. Schlesinger, Jr.).

submitted by
Aaron Floyd
San Diego Sales Manager

instinctual adj.
Of, relating to, or derived from instinct. See Synonyms at instinctive.

submitted by
Connie Green
Accounting Supervisor

onomatopoeia n.
The formation or use of words such as buzz or murmur that imitate the sounds associated with the objects or actions they refer to.

submitted by
Darcy Johnson
Office Manager

chutzpah n.
Yiddish slang. Supreme self-confidence. Utter nerve; effrontery: "has the chutzpah to claim a lock on God and morality"

submitted by
Mike Palmer
Webmaster & Graphics Guy

despot n.
1. A ruler with absolute power.
2. A person who wields power oppressively; a tyrant.
3. a. A Byzantine emperor or prince.
b. An Eastern Orthodox bishop or patriarch.

mercilessly inserted by
Greg Koch
Chairman & CEO

bugaboo n.
1. An object of obsessive, usually exaggerated fear or anxiety: "Boredom, laziness and failure... These bugaboos, magnified by imagination, keep [the workaholic] running" (Dun's Review).
2. A recurring or persistent problem: "the bugaboos that have plagued vision systems: high price and slow throughput" (Lawrence A. Goshorn).

submitted by
John Egan
Lead Brewer

venal adj.
1. a. Open to bribery; mercenary: a venal police officer.
b. Capable of betraying honor, duty, or scruples for a price; corruptible.
2. Marked by corrupt dealings, especially bribery: a venal administration.
3. Obtainable for a price
mercilessly inserted by
Greg Koch
Chairman & CEO

bevvy n.
British slang for a beer.

submitted by
Chad Tomich
Brewer

bamboozle tr.v.
To take in by elaborate methods of deceit; hoodwink. See Synonyms at deceive.

submitted by
Lars Gilman
Brewer

non-sequitir n.
1. An inference or conclusion that does not follow from the premises or evidence.
2. A statement that does not follow logically from what preceded it.

mercilessly inserted by
Greg Koch
Chairman & CEO

lupulin n.
1. yellow powder on hop cones, used as sedative.
2.a. like a hop-cluster. lupulinic, a. pertaining to lupulin or hops.

mercilessly inserted by
Greg Koch
Chairman & CEO

incommode tr. v.
To cause to be inconvenienced; disturb.

submitted by
Larry Hazen
Brewer

ursine adj.
1 : of or relating to a bear or the bear family (Ursidae)
2 : suggesting or characteristic of a bear <a lumbering ursine gait>

submitted by
Chris S.
Midlothian (in the Trinity Valley), TX
This word came from a guy who stopped in on a recent Friday to visit our Gift Shop & Tasting Bar. I was in my office and had just finished up this label for the Stone 7th Anniversary Ale. Someone came in and told me that there was a guy from Texas out at the Tasting Bar that was a fan of the nonsense that I write on the back of the Stone bottles. This seemed both flattering and odd. I mean, it’s hard to imagine anyone actually reading some of the drivel, let alone thinking that it's great... so I invited him into my office to chat for a few minutes figuring he must be nuts, and as a result, interesting. I was right. During the conversation, he mentioned that "provender" was a an interesting word that he had come across while reading the Lord of the Rings trilogy to his kids. I thought it would be cool if he could see his submission on the label, but it was way too packed already. There was nowhere to work it in without changing the font size to smaller than 7.7 --- So, I put it at the top!
-Greg

Magnum, Ahtanum, Amarillo n.
different varieties of hops

Magnum: a bittering/aroma type cultivar, bred in 1980 at Huell, the German Hop Research Instititute, from the American variety Galena and the German male 75/5/3.

Ahtanum: an aroma-type cultivar bred by Yakima Chief Ranches. Its name is derived from the area near Yakima where the first hop farm was established in 1869 by Charles Carpenter.

Amarillo: Amarillo™ Brand VGXP01 is an aroma-type cultivar of recent origin, discovered and introduced by Virgil Gamache Farms Inc.
mercilessly inserted by
Greg Koch
Chairman & CEO

quizically adv.
1. mildly teasing or mocking <a quizzical remark>
2. expressive of puzzlement, curiosity, or disbelief
mercilessly inserted by
Greg Koch
Chairman & CEO

nonplussed tr. v.
to cause to be at a loss as to what to say, think, or do
mercilessly inserted by
Greg Koch
Chairman & CEO

schism tr. v.
1. division, separation; also : discord, disharmony
2. a : formal division in or separation from a church or religious body b : the offense of promoting schism

submitted by
Jason Rosenfeld
Los Angeles On-Premise Sales

Brewmeisetermasterbrewer
(origin Stone Brewing Co. 21st century)

Remember the old animated Christmas classic “Santa Claus Is Coming To Town”? In that movie there was a character named “Burgermeister Meisterburger.” It’s been probably 20 years since I saw the show, but for some reason that popped into my head as I talked to Steve at that moment, so I gave him the title Brewmeisetermasterbrewer. I think that Burgermeister Meisterburger was a puffed up politician sort of a character. Fortunately, that doesn’t describe Steve at all.
-Greg
mercilessly inserted by
Greg Koch
Chairman & CEO

flapdoodle n.
nonsense (origin unknown)

mercilessly inserted by
Greg Koch
Chairman & CEO

harrowingly adv.
to pillage or plunder
mercilessly inserted by
Greg Koch
Chairman & CEO