ONE BASTARD OF AN EMAIL NEWSLETTER FOR OCTOBER 2006!

THE ARROGANCE GETS
OAKED AND CRAMMED

To celebrate the first anniversary of Arrogant Bastard Ale in 1998, we unleashed it’s big angry brother, Double Bastard Ale. Every November since then, the Double Bastard has been released in limited quantities. In 2004 Arrogant Bastard Ale and Double Bastard Ale got a third cohort when we released OAKED Arrogant Bastard Ale in 3 Litre bottles. 2006 now marks the third year of OAKED Arrogant Bastard Ale, and a surprise is in store (and headed to stores). This year the OAKED is determined to make its presence known even more. How? By fitting in your hand. This year we’ve crammed, forced, shoved and cajoled the OAKED Arrogant Bastard Ale into itty bitty tiny little 12oz bottles. It did not go willingly. Some Stone peeps got hurt. More emotionally, than physically, but it was definitely both. This means that six packs of OAKED Arrogant Bastard Ale are ready and they’ll begin hitting store shelves along side the Double Bastard Ale on Monday, October 30th.

Be cautious. As always. Neither the OAKED Arrogant Bastard Ale, nor the Double Bastard Ale like being bottled up. The OAKED is feeling especially put out about the whole experience, so it is suggested that you either be extraordinarily polite to it (which we’ve been told doesn’t work all that well...dunno...we’ve never tried that route ourselves), or move in with equal or greater arrogance to keep the beer in check. Good luck whichever approach you choose. You will need it.

As with every special release, you can get details on where to find the OAKED Arrogant Bastard Ale and the 2006 Double Bastard Ale online.


WRITE YOUR OWN BOTTLE OF
ARROGANT BASTARD ALE!

Do It For Humanity’s Sake. Or Your Own...
You Arrogant Bastard! (Humanity Will Still Benefit)

We’ve been conducting “Stone Brewing’s 10th Anniversary Charity Auctions” all year. We put these auctions on eBay every month to celebrate our Ten Years Of Brewing Strong. So far we’ve raised just over $22,000!

This month we have an unprecedented opportunity that we’re auctioning off: You getting to write your own Arrogant Bastard Ale bottle!

This is a "once-in-a-lifetime-don't-expect-you'll-get-it-again" chance for you to express your arrogance on a bottle of Arrogant Bastard Ale. Try not to screw it up by not bidding enough.

We’ll be taking your writings (either handwritten or submitted as text – your call) and producing at least 60 cases (720 bottles) of your text. Of those 720 bottles, you will personally get 4 cases (48 bottles) and the remainder will be distributed out into the marketplace in your region of the country. We will not ship beer to your door, but we will work with your closest wholesaler to get the beer to you. (If you wish to pickup the cases here at the brewery, that works too.) Clearly, there’s going to be some guidelines to this. The bottle will need to meet California ABC guidelines, and if we need to ship it out of state it will also need to meet Federal (TTB) guidelines and any other guidelines required by your state. We will make sure it meets with the required governmental approvals. This means that you can’t write any boneheaded thing you want, but a fully Arrogant approach will work! It does for us.

The auction starts at 8pm this Sunday evening. You can read the whole description ahead of time on our site. Remember, 100% of the proceeds go to charity – so bid early and bid often! You can download a PDF from there to aid you in your creative process.

I WANT YOU!
The Bastard Needs You...

The time has come where you are called to arrogantly stand up in defiance of the status quo. We're proud of all the fine men and women who brew, distribute, bottle, proclaim, recruit, and store the arrogance - so much so that we have a page dedicated to them. We here need you to join our ranks as we open a new chapter in our ongoing battle to defend palates against mediocrity. The opening of the Stone Brewing World Bistro & Gardens is imminent, and we need you! So shed your couch or cubicle and get on over to our recruiting page to find how you can join in the cause!

From The Waist Up, We Have You Covered In Arrogance
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Be sure to check the Stone Company Store for our new Arrogant Bastard Ale Belt Buckles that work as bottle openers along with OAKED Arrogant Bastard Ale T-Shirts, Double Bastard Ale T-Shirts and a variety of new hats.