Frequently Asked Questions

Q: So, what the Hell is it?
A: It's a fund-raiser. Offbeat. Over-the-top, like Stone Brews. You offer to dye your hair blue and get people to pledge money to see it happen. You get them to make the pledges. You dye your hair and 100% of the money you collect will be donated to four great charities. Simple. You also get special recognition at the Stone Brewing 12th Anniversary Celebration. Open to business people, community leaders, Stone fans and Arrogant Bastards....

Q: Why Blue?
A: It's part of celebrating our 12th anniversary. Blue is in our Stone 12th Anniversary Celebration & Invitational Beer Festival logo and on our Stone 12th Anniversary Bitter Chocolate Oatmeal Stout bottles.

Q: Can't we dye our hair some other color and still raise money for charity?
A: Sure, just not at our party. It's your right as an American to color your hair any way you want to, or not and to spend your money, or not... However, the Arrogant Bastard says, it's my party and I'll dye if I want to, dye if I want to, dye if I want to.

Q: Very Funny, but I can't dye my hair. I'm a highly respected businessperson who deals with very important clients every day at my extremely prestigious job. What would my clients think?
A: Good question. One thing you can do is point out to your clients that you are not merely a businessperson. You are also a philanthropist, donating your time, energy and scalp for a very worthy cause. Get their pledge and you'll not only have their respect and understanding, you'll have their support too! Talk them into sponsoring you or making a donation in person at the Stone 12th Anniversary Celebration & Invitational Beer Festival. Tell 'em it is contagious and you'll infect them if they don't donate. Whatever it takes.

Q: My friend is bald but wants to participate…what can he do?
A: Hmm. Well. That's a tough question. We don't give equal play to the bald in this promotion. Your friend could always sponsor you. Or, he/she could drink more Arrogant Bastard Ale, of which claims of scalp stimulating and medicinal properties are purported, but not yet clinically proven (though we’ve found in studies it puts more hair on your chest than anything). Or they could paint their head blue and come by the brewery and try to talk Stone's CEO Greg into making an exception. This would probably be easier to do if he already had a sponsor sheet full of names and pledges. We are reasonable people…. Let's have a beer and try to work something out. All joking aside, if you can dye any hair on your person the color blue and get someone to make a pledge to see it, you're in. It's for charity and we don't want to "split hairs" on the smaller details.

Q: What about Beards?
A: Alright. Let's just stop these tangents. Everyone is beautiful in his or her own way, alright? Just refer to the above question regarding baldness for all topics related to the potential dyeing of anything other than a standard coiffure.

Q: How blue is blue?
A: Our CEO, Greg will be the ultimate referee, however, the key here is to not do a half-way job. We go all the way to the limit (and sometimes past the limit) making our beers and supporting these charities. You should too. Make us proud. For example, if your blue hair approaches one of the crayon blue colors---Denim, Blizzard, Pacific, Sky, Indigo or Midnight Blue then it will be just fine. You can also do other stuff to make it interesting. Just spike it. Do a racing stripe. Be creative, but don't be lame.

Q: Where does the money go?
A: ALL (Read 100%) of the general fund pledge money collected will be divided equally among the four charities involved, namely, Palomar Pomerado Health Foundation, Looks Like Me, the Boys & Girls Club of San Marcos and the Palomar Family YMCA. Stone will pick up the costs for the promotion. Participating salons are offering free dyeing services. See the Participating Salons page for details.

Q: How do I change my hair back after this is all over?
A: Why would you go back? Hmm. Well, if you must go back we recommend you talk with your hairdresser or stylist about the different types of dyes and treatments available and the benefits of each. We're brewers. What do we know about hair? We have heard that you can make shampoo out of beer, but to us that seems sorta wasteful. Better "in" than "on," we always say. We do provide a list of participating salons on the website that can tell you what is involved and what your options are.

Q: O.K. I'm convinced. What do I do next?
A: Just read the six easy steps on this page!

Q: Can I donate my hair to Looks Like Me?
A: Yes, you can! However, it must be at least 10 inches in length (from tip to tip) and cannot be dyed [red, green or blue] or damaged. You can donate shorter hair with the understanding that it will be sold to cover manufacturing costs of the hairpieces. If you have hair that you want to donate you can contact Looks Like Me. Or, just dye your hair blue, raise lots of money and help out that way! JOIN NOW!